10
You posted the question exclusively to promote a paper that you wrote and solicit reviews. Promoting your paper is no different than promoting your software product or a service. Treating this as spam seems very appropriate.
5
No.
Use of subdomains is generally unrelated to software engineering issues, and is usually more about marketing concerns such as search engine optimization. There also are technical and organizational reasons for and against subdomains (e.g. regarding the same-origin policy) which are tangential to software engineering as a whole, but still not in scope ...
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