This isn't about the intricacies of Apple's distribution process. The person asking has a choice between submitting the application under his own name or going through a process of creating some kind of company entity and submitting the application, with the idea that the current application will only be free. I would suspect the answer would apply equally to any application distribution mechanism, with the exception of if Apple treats individuals or business entities differently. That's a freelance/business concern, which is on-topic per our FAQ. I would suspect a complete answer would present the viable options and the reasons why, under these constraints, one would be better than the others.