Based on the Are “name that thing” questions on-topic? question I think naming questions that don't qualify as terminology questions are off topic / too localised, and quite a few of them are closed as such.
- I can't find an example of an on topic naming question that I wouldn't also consider a terminology question. Are there any?
- Can they be considered synonyms? I'd say not, but as a non native English speaker I'd like some back up.
- Should we try and clean up naming? There are 133 questions currently and I think some minor clean up effort would be in order, even if only to re-tag some of those as terminology - happy to do it, in small steps, if I get some basic guidelines.
I've just removed naming from this question, it felt more like a proper terminology question, to my mind terminology is more serious and on topic than naming and my edit may discourage less serious naming suggestions.
I'm not really sure if naming should die, that's was my instictual reaction when I first stumbled upon it, but if there are reasons for it to stay hopefully we'll get a tag wiki for it out of this question.