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The following text is shown to non logged in users. Italic is mine.

Welcome New User

Programmers is a collaboratively edited question and answer site for people who love indirectly relate to programming. It's 100% free, no registration required.

I guess the usual text concatenation approach is useless here. :)

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Changed to

Programmers is a collaboratively edited question and answer site for professional topics related to programming. It's 100% free, no registration required.

for more, see the faq

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I suggest:

Welcome New User

Programmers is a collaboratively edited question and answer site for people who love anything which indirectly relates to programming. It's 100% free, no registration required

Simple, but effective... :-)

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